Privacy Policy for Cumberland Dental

Thank you for choosing Cumberland Dental for your dental care needs. We respect your privacy and understand the importance of protecting your personal information. This Privacy Policy describes the types of information we collect, how we use it, and how we safeguard your information.

  1. Collection of Personal Information: We may collect personal information from you when you visit our website, such as your name, address, phone number, email address, and other information that you provide to us.
  2. Use of Information: We may use your personal information to contact you regarding appointments, billing, and other administrative purposes. We may also use your information to provide you with information about our services or to conduct research.
  3. Sharing of Information: We do not sell, rent, or share your personal information with any third parties except as required by law. We may disclose your personal information to our affiliates or service providers who need access to your information to provide services to us, and who are bound by confidentiality and data protection agreements.
  4. Security: We take reasonable steps to protect your personal information from unauthorized access, use or disclosure. We use SSL encryption to protect the transmission of your personal information on our website.
  5. Retention of Information: We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law.
  6. Cookies: We may use cookies and similar technologies to collect information about your visits to our website, such as your internet protocol (IP) address, browser type, operating system, referring/exit pages, and date/time stamps. We use this information to improve our website, customize your experience, and analyze trends.
  7. Third Party Links: Our website may contain links to third party websites that are not owned or controlled by us. We are not responsible for the privacy practices of these websites and encourage you to read their privacy policies before using them.



The purpose of this policy is to ensure patients who receive care from Cumberland Dental are comfortable in entrusting their personal information to the Practice. This policy document provides information to patients as to how their personal information (which includes their health information) is collected and used within Cumberland Dental and the circumstances in which we may disclose it to third parties.

Practice Procedure

Cumberland Dental  will:

  • Provide a copy of this policy to a patient upon request.
  • Ensure Staff comply with the Australian Privacy Principles (APP) and deal appropriately with inquiries or concerns.
  • Take such steps as are reasonable in the circumstances to implement practices, procedures and systems to ensure compliance with the APPs and deal with inquiries or complaints.
  • Collect personal information for the main purpose of managing a patient’s healthcare and for billing and receiving payments for services rendered.

Why and when your consent is necessary

When you register as a patient of our practice, you provide consent for our dentists and practice staff to access and use your personal information so they can provide you with the best possible healthcare. Only staff who need to see your personal information will have access to it. If we need to use your information for anything else, we will seek additional consent from you to do this. Why do we collect, use, hold and share your personal information? Our practice will need to collect your personal information to provide healthcare services to you. Our main purpose for collecting, using, holding and sharing your personal information is to manage your health. We also use it for directly related business activities, such as financial claims and payments, practice audits and accreditation, and business processes (eg staff training).

What personal information do we collect?

The information we will collect about you includes:

  • names, date of birth, addresses, contact details
  • medical information including medical history, medications, allergies, adverse events, immunisations, social history, family history and risk factors
  • healthcare identifiers
  • health fund details

Dealing with us anonymously

You have the right to deal with us anonymously or under a pseudonym unless it is impracticable for us to do so or unless we are required or authorised by law to only deal with identified individuals.

How do we collect your personal information?

Our practice will collect your personal information:

  1. When you make your first appointment our practice staff will collect your personal and demographic information via your registration.
  2. During the course of providing medical services, we may collect further personal information.Information may also be collected through Electronic Transfer of Records such as radiographs or previous dental records.
  3. In some circumstances personal information may also be collected from other sources. Often this is because it is not practical or reasonable to collect it from you directly. This may include information from:
    • your guardian or responsible person
    • other involved healthcare providers, such as specialists, allied health professionals, hospitals, community health services and pathology and diagnostic imaging services
    • your health fund or the Department of Veteran’s Affairs (as necessary).
  4. A patients personal information may be held at Cumberland Dental in various forms including:
    • as paper records
    • as electronic records
    • as visual records – for example x-rays, CT scans, videos and photos
    • as audio recordings

Who do we share your personal information with?

We sometimes share your personal information:

  • with third parties who work with our practice for business purposes, such as accreditation agencies or information technology providers – these third parties are required to comply with APPs and this policy
  • with other healthcare providers
  • when it is required or authorised by law (eg court subpoenas)
  • when it is necessary to lessen or prevent a serious threat to a patient’s life, health or safety or public health or safety, or it is impractical to obtain the patient’s consent
  • to assist in locating a missing person
  • to establish, exercise or defend an equitable claim
  • for the purpose of confidential dispute resolution process
  • when there is a statutory requirement to share certain personal information (eg some diseases require mandatory notification)
  • during the course of providing medical services, through Electronic Transfer of Records.

Only people that need to access your information will be able to do so. Other than in the course of providing medical services or as otherwise described in this policy, our practice will not share personal information with any third party without your consent. We will not share your personal information with anyone outside Australia (unless under exceptional circumstances that are permitted by law) without your consent. Our practice will not use your personal information for marketing any of our goods or services directly to you without your express consent. If you do consent, you may opt-out of direct marketing at any time by notifying our practice in writing.

How do we store and protect your personal information?

Personal information will only be used for the purpose of providing dental services and for managing the billing and receipting processes associated with the cost of the patient’s healthcare unless otherwise consented to. Your personal information may be stored at our practice in various forms. Cumberland Dental stores information, eg as paper records, as electronic records, as visual (x-rays, CT scans, videos and photos), as audio recordings. Our practice stores all personal information securely. We store and protect personal information, eg electronic format and in hard copy format in a secured environment. Computer access is password protected. Confidentiality agreements for all dentists and staff are also in place.

How can you access and correct your personal information at our practice?

You have the right to request access to, and correction of, your personal information. Our practice acknowledges patients may request access to their medical records. We require you to put this request in writing and our practice will respond within 30 days. Our practice will take reasonable steps to correct your personal information where the information is not accurate or up-to-date. From time to time we will ask you to verify your personal information held by our practice is correct and up-to-date. You may also request that we correct or update your information, and you should make such requests in writing to the Business Manager, Cumberland Dental, 376 Goodwood Rd, Cumberland Park, SA 5041.

Privacy Concerns and Complaints

The Practice takes complaints and concerns about the privacy of patient’s personal information seriously. Patients should express any privacy concerns in writing to the Business Manager of Cumberland Dental. The Business Manager will then attempt to resolve it in accordance with our obligations under the Act and within a reasonable time frame and no later than within 30 days after the complaint is made to the Practice. If a patient feels that their complaint about the privacy of their personal information has not been adequately addressed by the Practice they are encouraged to refer the matter to the Federal Privacy Commissioner at:- Office of the Australian Information Commissioner (OAIC) GPO BOX 5218 Sydney NSW 2001 Website Privacy Hotline 1300 363 922

Changes to Privacy Statement

From time to time it may be necessary for Cumberland Dental to review and revise its Privacy Policy. Cumberland Dental reserves the right to change its Privacy Policy at any time, and it may notify patients about changes to its Privacy Policy by posting an updated version of the policy document on its website.

Further Information

The Privacy Policy is designed to show Cumberland Dental aims to comply with the Privacy Act and the Australian Privacy Principles. Persons who would like to know more about the Privacy Act or Australian Privacy Principles should contact the Office of the Australian Information Commissioner at:- Phone 1300 363 992 Website Email [email protected] Write GPO BOX 5218, Sydney NSW 2001


If you have any questions about our Privacy Policy or the handling of your personal information, please contact us through our website.